Weʼve done our best to cut through the legal jargon and explain in simple terms what information we collect about you, what we use it for, and the few situations in which we share it with others.
Please read this privacy policy carefully.
It applies to all interactions you have with TraceWeatherʼs (formerly UmeWeather) products and services.
THE INFORMATION WE COLLECT
We receive some other information automatically when you use TraceWeather.
This includes data about your device, software, operating system, operating system-provided device or user-specific advertising IDs for advertisement tracking ("Advertising IDs"), your IP address and the date and time of each request you make to TraceWeather. So that we can make your TraceWeather experience better, we collect information about how you view, flip and interact with content and advertisements through TraceWeather and on third-party sites with TraceWeather widgets.
HOW WE USE AND DISCLOSE YOUR INFORMATION
We use your information to keep TraceWeather running, better understand how you use our service, customize your experience (including the content, marketing materials, and advertisements you see), prevent abuse and improve TraceWeather. TraceWeather may also work with advertising partners to serve you third-party advertisements, including interest-based advertisements.
We share your personally identifiable information only under these circumstances: If we believe itʼs reasonably necessary to comply with a law, regulation or legal process.
If weʼre going to release your information, our policy is to provide you with reasonable advance notice under the circumstances unless weʼre prohibited from doing so by law or court order (e.g., an order under 18 U.S.C. § 2705(b)).
We may disclose your information without giving you prior notice if we believe itʼs necessary to prevent imminent and serious bodily harm to a person. Nothing in this privacy policy is intended to limit any legal objections or defenses you might have to efforts by third parties to compel disclosure of your information, including legal orders from the government. To third parties helping us offer and improve our service, such as those providing TraceWeather certain technical tools and analytics services — (including marketing partners) that help us understand how people use TraceWeather so we can make it better. We require those companies to observe the limitations in this privacy policy.
If we sell, transfer or otherwise share some or all of our assets, including the information identified in this privacy policy, in connection with a merger, acquisition, reorganization or sale of assets in the event of a bankruptcy.
We may also share non-personally identifiable, non-aggregate information (for example, anonymized Advertising IDs) with companies that help us improve our products and services, including advertising (such as research companies and analytics providers). As with your personally identifiable information, we require that such companies observe the limitations in this privacy policy. We may disclose aggregate information about how our users use TraceWeather in a manner that doesnʼt identify you individually.
WEB STORAGE AND TRACKING POLICY
Cookies and HTML5 Local storage are ways to keep information about your use of Internet services on your own mobile device or computer. We use cookies and HTML5 local storage to help us create your session, know when youʼre logged in and help us remember certain information about how you interact with TraceWeather.
If youʼd rather not use cookies or HTML5 local storage, most browsers give you the option to turn them off, or require your approval before using them to keep information. If you choose not to keep information in cookies or HTML5 local storage, though, portions of TraceWeather may not work as intended. TraceWeather also uses web beacons in advertisements to allow TraceWeather and its advertising partners to see how users view and engage with advertisements.
Depending on your advertising preferences set in your operating system, TraceWeather may share your Advertising ID with advertising partners in an anonymous fashion that is not tied to your name or email address. Some publishers or other third-party services that we partner with may use cookies, web beacons or other technologies to keep track of your Internet activity.
Please note that this privacy policy explains TraceWeather policies only, and doesnʼt cover the practices of other services. Some browsers make it possible for you to signal that you donʼt want your Internet browsing activity to be tracked. The Internet community hasnʼt reached a consensus on how to best honor these signals, so we donʼt respond to Do-Not-Track requests at this time.
CHANGES TO THIS PRIVACY POLICY
As TraceWeather continues to develop, we may decide to revise this privacy policy from time to time. You agree to accept any changes or revisions to this privacy policy by continuing to use TraceWeather.
CONTACT
Weʼd love to hear your questions, concerns and feedback about this privacy policy. If you have suggestions for us, let us know at hello@traceweather.com.